What Platforms Should You Focus On?

Not all social media platforms are created equal—especially for exercise physiology businesses. Instead of trying to be everywhere at once, focus on the platforms that align best with your target audience and where you can consistently show up.

Best Platforms for EP Businesses:

1. Facebook (Essential)

📌 Best for: NDIS participants, older adults, community engagement, referrer relationships
📌 Why it works:

• Many NDIS participants and their families are active on Facebook.

• Facebook Groups allow you to engage with local disability and health communities.

• A Facebook Business Page makes it easy for people to find and contact you.

• You can share testimonials, client success stories, and educational posts.

✅ Getting Started:

• Create a Facebook Business Page with clear branding and contact details.

• Post 2-3 times per week with educational and relatable content (more on this below).

• Join local health and disability Facebook Groups and contribute helpful insights.

2. Instagram (Highly Recommended)

📌 Best for: Young adults, fitness-focused clients, and building brand awareness
📌 Why it works:

• Visual content like exercise demonstrations, client progress videos, and infographics perform well.

• Instagram Stories and Reels allow you to showcase your personality and expertise in short, engaging clips.

• Great for building brand recognition and engaging directly with clients via DMs.

✅ Getting Started:

• Create a business account with a professional bio, contact info, and highlights for FAQs.

• Post 3-5 times per week, mixing carousel posts, videos, and stories.

• Use hashtags like #ExercisePhysiology, #NDIS, #DisabilitySupport, and #HealthyLiving to reach a wider audience.

3. LinkedIn (For Professional Networking & Referrals)

📌 Best for: Building relationships with referrers (GPs, support coordinators, allied health professionals)
📌 Why it works:

• NDIS professionals, physiotherapists, and medical referrers use LinkedIn to connect with other healthcare providers.

• Helps establish credibility by sharing case studies, industry insights, and professional updates.

• Great for attracting partnerships and funding opportunities.

✅ Getting Started:

• Optimise your LinkedIn profile with a professional headshot, bio, and details about your business.

• Post once per week, focusing on case studies, industry news, and professional updates.

• Engage with NDIS groups and professional discussions.

How to Stay Consistent with Posting

One of the biggest challenges for EPs starting on social media is posting consistently. Many business owners start strong but quickly feel overwhelmed or run out of ideas.

Simple Strategies to Stay Consistent:

1. Use a Content Calendar

Instead of scrambling to come up with ideas, plan your content in weekly or monthly themes. This makes posting easier and more structured.

💡 Example Weekly Structure:

• Monday: Educational post (e.g., “How Exercise Helps with Chronic Pain”)

• Wednesday: Behind the scenes (e.g., a quick video of you setting up for a session)

• Friday: Client success story or testimonial

• Sunday: Q&A or a myth-busting post

⏳ Time-Saving Tip: Schedule your posts in advance using Meta Business Suite (for Facebook & Instagram) or Later.com.

2. Batch Create Content

Instead of trying to post every day, set aside 1-2 hours per week to create multiple posts at once. This ensures you always have content ready to go.

🎥 Example:

• Film 4 short exercise demo videos in one session.

• Create 3 educational graphics in Canva and schedule them for the week.

• Write 2 client success stories and save them for future use.

By batching content, you eliminate daily stress and keep your posting consistent.

3. Repurpose Your Content

Not every post needs to be brand new—repurpose content across different platforms to save time.

🔁 How to Repurpose:

• Turn a Facebook post into a LinkedIn article.

• Convert a client Q&A from Instagram Stories into a carousel post.

• Take a video of an exercise demo and post it as a Reel, Story, and Facebook post.

If a post performs well, reshare it with a new caption after a few weeks—chances are, new followers haven’t seen it yet!

Simple Strategies to Share Educational, Relatable, and Inspiring Content

The key to social media success is balancing education with storytelling and relatability. Here’s what to focus on:

1. Educational Content (Teach & Provide Value)

📌 Examples:

• “3 Exercises to Improve Balance & Prevent Falls”

• “Why Strength Training is Essential for NDIS Participants”

• “The Difference Between Exercise Physiology and Physiotherapy”

🛠 Tools:

• Use Canva to create easy-to-read infographics.

• Post short videos demonstrating exercises with captions.

2. Relatable Content (Make It Personal & Engaging)

📌 Examples:

• “A day in the life of an Exercise Physiologist” (behind-the-scenes content)

• “Things my clients say vs. what they actually mean” (lighthearted humor)

• “The biggest myth about exercise for people with disabilities”

👀 Why it works:
Relatable content humanises your brand and makes people feel comfortable reaching out to you.

3. Inspiring Content (Showcase Client Wins)

📌 Examples:

• Before & After Progress Stories (with client permission)

• Testimonials from clients and their families

• “Meet [Client’s Name]—how exercise changed their life!”

✨ Why it works:
Success stories create emotional connections and build trust, making it easier for potential clients to commit to working with you.

Final Thoughts: Start Simple, Stay Consistent, and Have Fun!

Starting on social media doesn’t have to be overwhelming. By focusing on 1-2 key platforms, creating a simple posting schedule, and sharing a mix of educational, relatable, and inspiring content, you can build a strong online presence without stress.

Your Next Steps:

1️⃣ Choose your top 1-2 platforms (Facebook, Instagram, LinkedIn).
2️⃣ Plan out one week of content using the weekly structure provided.
3️⃣ Set aside 1-2 hours to batch-create and schedule posts.
4️⃣ Start posting, engage with your audience, and don’t overthink it—just start!

Remember: The most important thing isn’t being perfect—it’s showing up consistently and providing value. Your audience needs what you have to offer—start sharing your expertise and let your business grow! 🚀